Foundation preview · v0.1
Defamiliarise the ordinary.
Foundation preview for the lucentdental.co landing pages. Below: every brand token, every base component, in context.
01 · Palette
Earthy, low-chroma, intentionally unusual.
Moss
#7c7865
Clay
#a09c8b
Taupe
#bcb8aa
Sheer
#eeece2
Ink (body)
oklch(25% 0.005 95)
Ink soft
oklch(45% 0.005 95)
Ink faint
oklch(60% 0.005 95)
Moss deep (hover)
oklch(40% 0.012 95)
02 · Typography
Athena, with breathing room. Galano, quietly.
Display large · Athena Light · clamp(4rem, 10vw, 8rem)
Bring your smile to light.
Display medium · Athena Light · clamp(3rem, 7vw, 5.25rem)
Considered cosmetic dentistry.
Display small · Athena Light · clamp(2.25rem, 4.5vw, 3.5rem)
A more honest consultation.
Pull quote · Athena Light Italic — practitioner voice (compliance-safe)
"Restraint is the brief. Most cosmetic work fails by trying to do too much."
— Dr Ben Dang on the Lucent approach
Eyebrow · Galano Light · ALL CAPS · +50pt tracking
The Lucent Process
Body lead · Galano Light · 1.25rem
Cosmetic dentistry, considered. Every appointment with Ben or Matin starts the same way: we listen, we plan, and only then do we suggest a path forward. No upselling. No pressure.
Body · Galano Light · 1.0625rem
Veneers, composite bonding, and clear aligners are the three things we do most. They share a common goal — refining how your smile looks and feels — but they're very different tools. The right one depends on the change you're after, the time you have, and your budget. We'll walk you through the trade-offs honestly at your consultation.
Caption · Galano Light · 0.875rem
Results vary. Final outcomes depend on your starting point, the treatment plan agreed at consultation, and how you maintain things at home.
03 · Buttons
Three variants. Three sizes. Galano SemiBold caps, +100pt tracking.
Primary
Ghost
Text
04 · Section · Moss tone
For brand emphasis moments and full-page conversion blocks.
Used sparingly — once per page, perhaps in the closing CTA. Pair with a sheer-toned button or an inverse eyebrow for hierarchy.
04 · Section · Taupe tone
Quieter accent. Use for testimonial blocks or stat strips.
05 · Consultation form
Three fields. No friction.
The same form lives on every landing page. Pass service
to pre-tag the submission, or serviceOptions to
render a selector for the universal consultation page.